Videora Converter claims to convert all your videos to play on your iPod without requiring any “technical know-how” on your part. The program’s process in itself is simple: search and select the desired file, click ’Convert’ and there you have it, ready to play on your iPod.

Despite its simplicity, Videora Converter suffers from a number of shortcomings. For one, the interface, particularly the main window, is riddled with horrible flashing pop-up ads. This makes using the wizard a fairly tedious process and one that you should skip altogether. We were also surprised by the very haphazard video settings. For the video format, you have a choice between “old” or “new”; for the video size “ipod” or “tv”, with no explanation as to what Videora considers the “tv” size to be. Setting quality levels for audio and video continues in the same foggy way: basic, medium, high or best are the only choices you're offered.

The quickest way to convert is under the Current Conversion tab. This interface is probably easier to use than the wizard. Select your file, the device you wish to convert it for and the profile you want to use. Videora has more than two-dozen preset encoded video formats to choose from. While you should find what you want in that list, it would have been good to let users tweak the settings according to their requirements. In terms of your video file library, Videora keeps your created output files in folders, divided according to the devices and video formats. You can also automatically add the converted files to iTunes.

If not for the bewildering interface and extremely vague video settings, Videora Converter could actually have been a very simple iPod converter. In the future, let’s hope Videora makes the wizard actually user friendly and gets rid of all the pop-ups.